“Why Is Instagram Good For Business?” written by Mike Marko.
Are you looking learn more about Instagram, and ultimately determine “why is Instagram good for business“?
When we started marketing online, we didn’t pay Instagram too much attention. We were primarily focused on Facebook because that was what we knew.
Turned out that was a huge mistake.
Instagram is a great way to help build a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
But let’s get back to the real question: why is Instagram good for business?
Without further adieu, let’s get started…
Question: Why Is Instagram Good For Business?
Before we dive into answering “why is Instagram good for business”, let’s answer the most basic question:
What Is Instagram
Instagram is a social networking app made for sharing photos and videos from a smartphone. It behaves similar to Facebook or Twitter in that everyone who creates an account has a profile and a news feed.
When you post either a photo or video on Instagram, it will be displayed on your “wall”.
Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.
With more than a hundred million of Instagram users actively posting forty million pictures within a day, imagine the number of people that you can reach to promote your business. With this big of audience, Instagram could be a great way for your business to reach your customers.
But there are more reasons as to why is Instagram good for business.
1. A Picture Is Worth A Thousand Words
Instagram is primarily a photo social media platform. Users mostly share photos.
That means users see a lot of photos from people they follow. So how could your photo rise above from anyone else? That’s where your creativity can come into place: you need to have your photos and images stand out and look better than others.
With more interesting photos, people will be more likely to visit your profile and get more interested in the products your business offers.
Always remember, a good photo will create potential customers. Instagram is a great way to build a business brand just by sharing good quality photos and videos. It helps you to get connected with a number of potential clients very easily.
2. Fastest Growing Social Network
Facebook growth has plateaued. Instead Instagram is currently growing faster than any other social network.
As a business owner, it’s always important to stay ahead of the curve and to quickly adapt to changes in consumer trends. When it comes to consumer trends in social media, Instagram is the hottest thing going right now.
3. Instagram Encourages Customer Participation
Customer participation in Instagram is one of the strategies that businesses use to enhance the organizational relationship with its target audience. This involves both existing and potential new customers. This is a strategy that mainly includes a free exchange of opinions and experiences… for examples customers take a selfie with the product brand and post it. A business can run photo contest increase customer participation.
Through this, your followers’ followers will be able to notice your brand, thus increasing your brand exposure. This has been proven as an effective tool for increasing sales.
4. Create Personality
Photo and video posts tend to do a better job of reaching users’ emotions than simple text posts. When you tap into users’ emotions, they’re more likely to remember your brand in the future.
Instagram is an ideal place to create a personality and a feel for your brand regardless of what product or service you’re offering and what audience you’re trying to reach. Instagram is the perfect place to create and/or reiterate what your brand stands for and why people should care about it.
5. Build Trust
Through the photos you post on Instagram, your followers will be able to know more about your business brand. This helps build trust in the products you are marketing online. People need evidence. They believe in the things that they see. If they see how reliable your product is then you will eventually gain their trust.
The ability to geotag posts on Instagram allows local businesses for marketing to local audiences on a large scale. So when you upload a photo or video to Instagram, you can tag the location where the photo or video was taken. By doing this, nearby users can discover your content and business location, even if they don’t already follow your organization on Instagram.
Instagram lets users view posts based on the on the tagged location of the post. A user may then begin to view all uploads that are tagged as being in the town or city that your business is located in. In the feed of photos and videos that they see, the photos that you uploaded from your business will be visible. The user then sees your product and physical location, which will lead up to visiting your business and/or following you on Instagram.
Final Thoughts On Why Is Instagram Good For Business?
I expect you now understand the answer to “why is Instagram good for business”. With the growing popularity of Instagram, it helps to tap into the growing popularity of Instagram.
So get started… and check out the blog post, How to Use Instagram Effectively.
Let me know if this article helps you by commenting below.
If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
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